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Wednesday, April 9, 2008

Clear Channel adds iTunes tagging to 340 HD stations


"When Apple, Polk, and JBL introduced HD radio song tagging technology in September of last year, the details were a bit hazy, particularly in regards to which radio stations would utilize the technology. Now that more than six months have elapsed, we've seen the release of the (rather expensive) tagging-enabled receivers, and we're now seeing radio station operations get behind the iTunes tagging as well. One big announcement happened yesterday, when Clear Channel Radio announced that it had enabled iTunes HD radio tagging on more than 340 of its HD stations.

Clear Channel has been supporting the tagging technology since the beginning, so the announcement shouldn't come as a massive surprise. The iTunes tagging feature still hasn't received much attention, but that looks to be changing. In order to take advantage of the system, you'll need an HD radio that works with the iTunes tagging (Polk and JBL both make such a product). When you're listening to the radio and hear a song you like, hit the "tag" button on the radio. This will then copy the tag from the HD radio signal to your plugged-in iPod. Once you're home, plug the iPod into your computer and iTunes will read the tags, then casually suggest that you might want to drop a few bucks on music.

Things seem to be picking up for the iTunes tagging technology, and if you drive a lot while listening to HD radio, it seems like a pretty cool thing to have."

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