"If the hugely successful, industry-changing Grand Theft Auto 3 is any barometer, Rockstar's soon-to-be-released Grand Theft Auto 4 has the potential to be one of the biggest titles of all time. Looking to cash in on that potential, Amazon and Rockstar Games have teamed up to create an interesting new aspect of the game that will leverage the ever-increasing bond between gamers and music: Grand Theft Auto 4 is set to include a unique new model for digital music distribution: gamers will be able to buy music for their iPods, PCs, and other devices in-game.
The in-game radio feature of the Grand Theft Auto games has long been lauded, and now players will have the chance to scoop up the songs they hear in the game to listen to in the real world. A new technology called "ZiT" uses the game's cell phone feature. When players hear a song they like, they can dial a number on their in-game cell-phone to receive a text message detailing the artist and track title. For users that sign up for the new Rockstar Games Social Club, an e-mail will then be sent with a link to a custom Amazon.com playlist which features the tracks phoned in. These DRM-free tracks will be priced in the 89-99¢ Amazon price range."Source
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